The term “logo” refers to the graphic element and set of words shown here.

The logo has two parts:

1. The graphic element, which is the stylized representation of Mount Baker and the waves of Bellingham Bay.

2. The wordmark, which is the name of the university.


The University Marks are registered trademarks and cannot be altered in any way.

Print friendly and web friendly downloads of the logo are available under Tools.

Other University Marks

The Western logo is often used with other official and affiliated university marks.

All marks are trademarked and enforced through the state Office of Trademark Licensing.

Western Logo

Used on publications and other materials to visually promote a cohesive identity for Western Washington University to all audiences.

 

Western Viking logo

Athletic Marks

Reserved for use by the Athletic Department and approved licenses and in publications promoting Western spirit. The athletic logo should never be used in place of the Western logo.

sample of the University seal

University Seal

The legal seal of the university is to used only for diplomas, transcripts, certificates and other legal documents and products as designated by the President’s Office.

Logo Use

Make Waves Lockup

Use of the Make Waves lockup on advertising and marketing materials, invitations, and informational pieces directed at external audiences is preferred. The lockup should replace any usage of our previous tagline ‘Active Minds, Changing Lives.' The Make Waves Lockup can be downloaded from the print usage page.

Western Logo

When project constraints or layout prevent use of the Make Waves lockup, utilize the Western logo. Please note that a new, ‘stacked’ version of the Western logo is now available. Departments are encouraged to transition to this logo during updates of pages/platforms or reprints of projects to increase legibility. For questions on sub-branding visit.

Materials for internal and external audiences must use either the Make Waves lockup or the Western logo. Place the logo on the front page of all official print and electronic communication materials.

This use includes, but is not limited to:

  • business cards
  • stationery
  • brochures
  • invitations
  • direct mail
  • postcards
  • fliers
  • booklets
  • catalogs
  • statements
  • posters
  • banners
  • environmental graphics
  • advertising
  • websites
  • video
  • DVD/CD
  • film
  • PowerPoint presentations
  • Social media post

Use outside of the University

The Office of University Communications must provide written consent for non-University logo use. All external entities must obtain this consent, including those in partnership with on campus units.

Exceptions

The logo is not required for communication that is strictly internal. This includes communication between faculty, staff, and students. For example, e-mail about classes, memoranda, draft paper, and meeting notes do not need the logo. The Office of University Communications must approve any other exceptions for logo use.

Variants

Full color

Full color on dark

Black

White

Grayscale

Grayscale on dark

Horizontal

The horizontal version of the logo is for space-restricted applications, such as pens, where the wordmark of the regular logo is too small to read.

Use of the horizontal logo is by approval only, through the Office of University Communications.

 

Size and Space Requirements

Minimum Size

Minimum size for the Western logo is 1-inch wide.

There may be situations where the Western logo will need to appear smaller than this (i.e. lapel pins, pens, pencils, CD spine labels, etc.)

Please consult with the Office of University Communications if you have questions.

Space requirements

The clear space around the Western logo ensures the integrity and impact of the mark. This clear space should be equal to half the height of the capital W in Western.

No other graphic element should touch, overlap or be combined with the Western logo.

These rules also apply to the horizontal version of the logo.

Western logo with a one inch wide sizing bar
x height is equal to the height of the "W" of "Western"
Minimum of one-half x spacing should exist around the logo
The horizontal logo also needs one-half x spacing.

Unacceptable Uses

Distortion

When placing the logo, it should not become pixelated, distorted, or manipulated.

A pixelated logo, crossed out
Skewed and disproportioned logos, crossed out

Alteration

Do not alter the logo by adding special effects or changing the colors, fonts, positioning, or graphic elements.

logo with the colors altered, crossed out
"Your Department" in place of "Western Washington University" logo, crossed out
The logo with the mountain graphic offset from the original. Crossed out.
Logo with a drop shadow effect applied, crossed out
Logo with san-serif font, crossed out.

Placement

When placing the logo, be conscious of how it contrasts with the background. Do not place the logo directly on top of busy, distracting backgrounds.

Low contrast logos placed on busy backgrounds, crossed out