The Western Logo
The term “logo” refers to the graphic element and set of words shown here.
The logo has three parts:
1. The graphic element, which is the stylized representation of Mount Baker and the waves of Bellingham Bay.
2. The wordmark, which is the name of the university.
3. The institutional tagline, "MAKE WAVES." This is our rallying cry, meant to inspire students, alumni, donors, and faculty to make their mark on the world.
The University Marks are registered trademarks and cannot be altered in any way.
Please review the following guidelines carefully before adding the logo to your project. After you have read through these guidelines, you can download the logo for use in print or on the web.
Please note that a new, "stacked" version of the Western logo, with the MAKE WAVES. lockup, is now the institutional logo. Departments are encouraged to transition to this logo during updates of pages/platforms or reprints of projects to increase legibility.
Materials for internal and external audiences must use the lockup logo. Place the logo on the front page of all official print and electronic communication materials.
If the MAKE WAVES. lockup has appeared on the project's front page and subsequent uses of the logo are necessary, designers may choose to use the logo without the lockup. You may contact a designer for approval and to obtain this version of the logo if you feel this use is appropriate for your project.
The requirements for logo use include, but are not limited to:
- business cards
- direct mail
- environmental graphics
- PowerPoint presentations
- Social media post
Use outside of the University
The University Marketing must provide written consent for non-University logo use. All external entities must obtain this consent, including those in partnership with on campus units.
The logo is not required for communication that is strictly internal. This includes communication between faculty, staff, and students. For example, e-mail about classes, memoranda, draft paper, and meeting notes do not need the logo. University Marketing must approve any other exceptions for logo use.
The horizontal version of the logo is for space-restricted applications, such as pens, where the wordmark of the regular logo is too small to read.
Use of the horizontal logo is by approval only, through University Marketing.
Size and Space Requirements
Minimum size for the Western logo is 1-inch wide.
There may be situations where the Western logo will need to appear smaller than this (i.e. lapel pins, pens, pencils, CD spine labels, etc.)
Please consult with University Marketing if you have questions.
The clear space around the Western logo ensures the integrity and impact of the mark. This clear space should be equal to half the height of the capital W in Western.
No other graphic element should touch, overlap or be combined with the Western logo.
These rules also apply to the horizontal version of the logo.
Logo usage: don'ts
Don't add drop shadows, bevels, or other effects.
Don't change the logo colors.
Don't change the stroke width of the line rule. Don't separate or remove any components of the logo.
Don't change the orientation of the logo.
Don't change the positioning or size relationship of the logo.
Don't distort the logo
Don't use an old version of the logo, as seen in all of the preceeding examples.
Outward-facing offices and units such as the Alumni Association and The Western Foundation have been authorized to use a unique logo construction (below) to enable them to use the mountain/bay image in their name. This type of logo construction is for outward-facing offices and units ONLY, and must be approved by University Marketing.
Colleges, departments, centers, administrative offices or divisions and all other campus units may use a sub-branded logo in their web and print collateral. If the unit has a prexisting logo, it must be used along side the University logo.
The Western logo must not be subordinate in either placement or size. If you have any questions about this policy or need your college logo built, contact University Marketing.
Other University Marks
The Western logo is often used with other official and affiliated university marks.
All marks are trademarked and enforced through the state Office of Trademark Licensing.
Used on publications and other materials to visually promote a cohesive identity for Western Washington University to all audiences.
Reserved for use by the Athletic Department and approved licenses and in publications promoting Western spirit. The athletic logo should never be used in place of the Western logo.
The legal seal of the university is to used only for diplomas, transcripts, certificates and other legal documents and products as designated by the President’s Office.