Colors

Western’s brand colors are alive and vibrant, playful and impactful. They reflect Bellingham and the Pacific Northwest’s diverse geography and culture, with hues that harken to the ocean and the mountains.

Western marketing and promotional communication pieces should use brand colors to identify them as coming from Western. The majority (90%) of all colors used on all communications should be primary brand colors, with the majority within that group consisting of the two Western blues. White/paper is the color of choice for type, as it presents good contrast with Western's primary blues. Additional colors should be complementary and used sparingly. Color usage is not limited in photography and colorful photos are encouraged. When in doubt about color composition in a designed communication, reach out to creative@wwu.edu for review.

Primary Brand Colors

These are the “go to” colors when designing or building communications for Western’s audiences.

  •  
    Dark Blue
    Pantone 294
    CMYK(100, 58, 0, 21)
    #003f87
    rgba(0, 63, 135, 1)
  •  
    Blue
    Pantone 2925
    CMYK(85, 24, 0, 0)
    #007ac8
    rgba(0, 122, 200, 1)
  •  
    Dark Green
    Pantone 349
    CMYK(100, 0, 95, 55)
    #006b3f
    rgba(0, 107, 63, 1)
  •  
    Light Green
    Pantone 382
    CMYK(29, 0, 100, 0)
    #bad80a
    rgba(186, 216, 10, 1)

Secondary Brand Colors

These colors may be used as accent colors when one or more of the above brand colors are also in use.

  •  
    Darkest Blue
    CMYK(100, 50, 0, 63)
    #002f5e
    rgba(0, 47, 94, 1)
  •  
    Light Blue
    CMYK(61, 24, 0, 0)
    #63c2ff
    rgba(99,194,255, 1)
  •  
    Green
    CMYK(43, 0, 77, 36)
    #4A821E
    rgba(93, 162, 37, 1)
  •  
    Lightest Green
    CMYK(8, 0, 53, 9)
    #d6e86c
    rgba(214, 232, 108, 1)
  •  
    Black
    CMYK(20, 9, 0, 86)
    #1c2023
    rgba(28, 32, 35, 1)
  •  
    Gray
    CMYK(24, 10, 0, 47)
    #667986
    rgba(102, 121, 134, 1)
  •  
    Light Gray
    CMYK(2, 1, 0, 6)
    #e3e7e9
    rgba(234, 237, 239, 1)
  •  
    Lightest Gray
    CMYK(1, 0, 0, 3)
    #f5f6f7
    rgba(245, 246, 247, 1)
  •  
    White
    CMYK(0, 0, 0, 0)
    #ffffff
    rgba(255, 255, 255, 1)

Special Use Colors

Use of these colors should be limited to warnings, cautions, alerts, and other cases where special attention is needed. They can also be used sparingly as secondary or accent colors.

  •  
    Red
    CMYK(0, 78, 78, 20)
    #cc2d30
    rgba(204, 45, 48, 1)
  •  
    Yellow
    CMYK(0, 22, 88, 0)
    #ffc61e
    rgba(255, 198, 30, 1)

More

Looking for printable color references or information on contrast ratios? See the Color Cheat Sheets.

If you’re in charge of layout or typography for a website, it’s your job to make sure web text meets WCAG accessibility standards. The WebAIM contrast checker is a free tool you can use to assure your text is accessible.