What is a design system?
A design system is a broad term that covers all things brand and identity related. Similar to a traditional style guide, design systems cover many more bases. Our design system includes all the graphical elements found in a traditional style guide, along with writing and tone guides, accessibility guidelines, a digital component library, web development resources, and more.
If you are a content creator for the University, whether your audience is internal or external, there are many resources here for you.
We developed this design system with inclusive, accessible design as our number one priority. Our goal is to provide resources that aid in creating content, building websites, printing materials and marketing in a way that reaches a wide, diverse audience. We provide education across campus on how to use technology in a way that is welcoming to everyone. We are working hard to prevent and remove barriers across all our web platforms.
Design for the Student Success Campaign
"Make Waves" is our rallying cry and tagline for the campaign. It's meant to inspire students, alumni, donors, and faculty to make their mark on the world—and give the campaign a bold voice that's not typically seen in collegiate advertising.
Learn about digital accessibility
Market an Event
Our Event Marketing Guide is a great place to start. If you are working with other software to create your marketing materials, you may also need to download logo files print or logo files for web. Don't forget to check out the brand resources before getting started on your poster design!