Athletics Branding and Spirit Marks

General Information

Verbiage

Western Washington University ®

Vikings ™

WWU ™

WWU Vikings ™

Western ™

Western Washington Vikings ™

General Info

Location: Bellingham, WA

Mascot: Vikings

School Nickname: Vikings

Established Date: 1893

Conference: Great Northwest Athletic Conference

Color Palette

Athletics is authorized to use its own color palette for approved spirit marks, uniforms, and promotional materials.

  •  
    Viking Blue
    Pantone 282
    CMYK (100, 72, 0, 56)
    #00285e
    rgba (0, 40, 92, 1)
  •  
    Viking Light Blue
    Pantone 652
    CMYK (65, 34, 0, 9)
    #5387bd
    rgba (83, 135, 189, 1)
  •  
    Viking Gray
    Pantone Cool Gray 4
    CMYK (0, 0, 0, 27)
    #c2c4c6
    rgba(194, 196, 198, 1)
  •  
    Viking Black
    Pantone Process Black
    CMYK (0, 0, 0, 100)
    #131413
    rgba( 35, 31, 32, 1)
  •  
    White
    Pantone White
    CMYK (0, 0, 0, 0)
    #ffffff
    rgba (255, 255, 255, 1)

Western's Spirit Marks

The Western Washington University family of marks, mascot and name are reserved strictly for the use by the Athletic Department, approved university entities and approved licensees.

Publications

The athletic logo should never be used in place of the Western logo, but may be used in addition to the Western logo in selected publications to promote Western spirit.

Advertising

The use of the Western athletics logo, trademarks, mascot or name is prohibited in advertising that promotes non-athletic related activities and entities.

No references to alcohol, drugs, tobacco, or cannabis related products may be used in conjunction with University marks.

Licensed products

The athletic logo is available to organizations that have a signed trademark license agreement with the university.

For more information, or for special permissions regarding use of Spirit Marks, please contact Steve Brummel (Steve.Brummel@wwu.edu) or Jeff Evans (Jeff.Evans@wwu.edu).

Spirit Marks

Primary Marks

alternate primary mark, with smaller text under the viking ship

Secondary Marks

secondary mark, a viking head with WWU text below

Peelables

viking ship

viking head

Word Marks

WWU in special font

Youth Mark

youth mark, with a young viking

Primary Marks

alternate primary mark, with smaller text under the viking ship

Secondary Marks

secondary mark, a viking head with WWU text below

Peelables

viking ship

viking head

Word Marks

WWU in special font

Youth Mark

youth mark, with a young viking

Font Marks

Skewed

skewed version of viking font

 

Non Skewed

skewed version of viking font