Choosing the right photo is critical to amplifying the power of your story or promotional effort. Photos play an important role in our efforts to talk about ways that our students, faculty and staff make waves and bring about positive transformation in the world.
Where to Find Compelling Photos
The good news is Western already has banks of photos to choose from that can help you enhance your recruitment/promotional efforts.
When using work produced by someone else, it’s always best to credit the photographer. In each of the locations mentioned below, author/photographer information can easily be found for citation purposes.
Flickr and MABEL
Western’s photo journalists and marketers, over the years, have amassed an impressive collection of photos that are vetted and cleared for use. The Flickr account is organized into albums, whereas MABEL has powerful advanced search features.
Western Today Photos
Western Today is constantly running stories with accompanying photos about all the awesome things happening at Western.
Take Your Own Photos
We highly encourage you to take your own photos if you need specific subjects/imagery. You don't need the latest and greatest equipment if you’re taking photos for social media or the web. The most critical thing is making sure you have permission from the individuals you are photographing. When taking photos of people, be sure to have them fill out the Permission/Release form.
These days, most smart phones take decent photos and allow for a lot of lighting/setting controls and post-production tools. But sometimes you want to snap really professional looking photos. If you don’t own or have access to a quality digital camera, ATUS has a great selection of DSLR digital cameras. An SLR is ideal for large size files with JPG file format that can be lightly edited or come out of the camera ready to go online.
Find the Right Places
Gathering photos to cover any circumstance, event or person can be a process. Start wide, finish tight. Gather what the entire room/area looks like from a wide shot and work your way to details and individuals. This will give you and your designers a range of imagery to work with that varies in subject matter, composition and design space.
Remember that despite the amazing technology we have for digital imagery, nothing is anywhere near what the human eye is capable of. It is always darker than you think–especially interiors. Avoid backlit subjects, low office/interior lighting, shadows on faces or eyes and discolored light sources. Of course, this comes at the mercy of the location's existing lighting and is not always easy to adjust. Use lenses with an aperture of 2.8 or “lower,” 2.0, 1.8 etc. to help close the gap in most settings.
Get it in the Frame
Framing for most personal portraits is usually from the hands, or waist, up, and slightly elevated from the eye line. This avoids looking up your nose, or unflattering angles. Use the grid lines on the screen to see where to place the most important parts of your shot (such as faces). Those lines and intersections mark the spots our eyes naturally search for the most important parts of the image. Have your subject turn slightly one shoulder in front of the other. This creates nice natural angles and avoids straight on direct angles.
Experiment and Have Fun
Try a range of shots: vertical, wide, high elevated angle, low floor angles, views from the crowd, views from the wings, etc. Once you have those safety shots in the bag, try a few more fun, relaxed options. Include emotions and anticipate moments. Try photos in your home habitat and on your own time like your kitchen, backyard garden, porch or streetscape. Practice really does make perfect!
People Respond to Energy
As a photographer, it’s important to project the energy and engagement that you wish to photograph. People are generally very understanding and patient if you are so yourself as well. Don’t hesitate to be confident, ask politely, respect their wish when they don’t want their photo taken.
Stock images should be used sparingly, and only when it makes sense to bolster the Western’s MAKE WAVES brand driver. You can work with University Marketing to identify and purchase/obtain an appropriate stock image–just send an email detailing/describing the kind of image(s) you want.
You can also look for your own stock photos. There are many, many stock photography sites. University Marketing recommends using Unsplash. If you endeavor to find your own stock photography, it’s best to run any choices by University Marketing to get a second opinion on appropriateness and fit.
Creative Commons or Public Domain Photos
It’s permissible to use creative commons license or public domain photos. A creative commons license grants basic rights, such as the right to distribute work for non-commercial purposes. There are several different types of creative commons licenses, you should look for the Attribution (BY) version and ensure that you are attributing the image correctly. Another option is to look for public domain images. Those are images with no rights reserved. Usually, the copyright has expired, and generally, these images do not require attribution.
Looking for athletics-related imagery? Contact Jeff Evans at firstname.lastname@example.org to explore options.
Requesting Photos and Video
If you need photos or video of, or for the promotion of, your event, you can submit a request to University Marketing. As with press releases, it’s best to reach out as early as possible–scheduling photo and video shoots requires planning and coordination, especially with video.
Note: video services are in high demand, and getting video isn’t always an option, but University Marketing will work with you to strategize and identify alternatives if video isn’t an option.