When used in conjunction with Western’s logo, the ‘MAKE WAVES’ tagline is always underneath the mark and separated by a thin Western Light Blue rule. The logo should always be used as a complete asset and never manipulated.
The Western Make Waves logo should always be used, as is, when creating assets that will be used for the Make Waves Campaign.
When used in both Print and Out of Home, the logo should be anchored to the bottom of the headline panel and centered below the body copy in Print or the headline in Out of Home.
The size should not exceed 25% of the vertical height of the headline panel. The size should never be smaller than 1” tall in Print, or 100 pixels tall @ 72 pixels/inch for web.
A period should always follow the tag line ‘Make Waves’. This lends itself towards being a strong statement and call-to-action.
Logo usage: don'ts
Don't add drop shadows, bevels, or other effects.
Don't change the logo colors.
Don't change the stroke width of the line rule.
Don't change the orientation of the logo.
Don't change the positioning or size relationship of the logo.
Don't distort the logo.
Out of Home
Western’s ‘Make Waves’ Out of Home ads are similar to the print, but without the body copy. The headlines and images will grab the attention of passersby and encourage them to go online and learn more.
The following examples are available as templates in Design Conductor