Hello #NAME_FIRST#,
This is introductory text. Keep it short. This is here to grab attention and let the recipient know why to keep reading. If it's more than four lines, it's too long.
The opening paragraph. This doesn't have to be here, you could launch right into the next paragraph or a paragraph with heading. Headings are the signposts of writing. Think how hard it would be to navigate without any road signs and road names.
|