A heading (H2)
Headings are the signposts of writing. Think how hard it would be to navigate without any road signs and road names. You can have more than one heading if you want, this is just one version of one. An H2 heading if you want to get technical.
A heading (H3) for the next level
This is an unordered list, commonly known as a bulleted list. You can change it to an ordered list (1, 2, 3, etc.) by changing the surrounding ul tags to ol tags. Bullet points are best for short pieces of info.
- It's best if you don't go beyond five bulleted points.
- Avoid making bullet points so long that they look like paragraphs. Three lines is a reasonable maximum length.
- Make bullet points consistent in structure. For example, make all of them sentences or fragments or questions.
- Punctuate bullets consistently. If all bullets are sentences, end each one with a period. If all bullets are phrases or fragments, use no end punctuation.
If it's paragraph-length content, break it out into headings and paragraphs instead. People will be much more likely to read it, because it will be easier for them to scan read. People don't read emails or websites the same way they read books, so we need to use different tactics when writing and formatting content.
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