Brand Driver

A collaborative of independent minds creating a better future.

Western isn’t a place where you show up for four years, learn a few things, and get a job that bores you.

That’s for normal schools.

Western wants people with an appetite for ambition.

People who want to learn about the universe and then change it.

We have students designing and building solar powered tiny homes.

A professor who is on the mars curiosity rover team.

And graduates who teach code to 5th graders.

Through close relationships with professors, a family like atmosphere, and academic excellence, we help
people develop their passion.

And we inspire them to pursue it with everything they’ve got.

We don’t just want you to get a degree, we want you to Make Waves.


Make Waves.

A tagline is a shorthand description of our brand using a term that is easily accessible to our target audiences.

Use the tagline in outward-facing or inward-facing documents or projects as needed. It is not required, but when used, helps further penetration of the brand’s message.

When using the tagline, it should appear in approved fonts. Capitalize the first letter of each word. There is no comma.

Positioning Statement

For curious problem solvers, WWU is a catalyst for progress that delivers transformative learning through a genuine focus on students. Western offers a collaborative of independent minds creating a better future.

Brand Attributes

  • Academic excellence
  • Refreshingly original
  • Forward thinking
  • Versatile
  • Collaborative

Strategic Plan

Western's branding is also motivated by the University's Strategic Plan.