Athletics Branding and Spirit Marks
General Information
Verbiage
Western Washington University ®
Vikings ™
WWU ™
WWU Vikings ™
Western ™
Western Washington Vikings ™
General Info
Location: Bellingham, WA
Mascot: Vikings
School Nickname: Vikings
Established Date: 1893
Conference: Great Northwest Athletic Conference
Color Palette
Athletics is authorized to use its own color palette for approved spirit marks, uniforms, and promotional materials.
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Viking BluePantone 282
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Viking Light BluePantone 652
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Viking GrayPantone Cool Gray 4
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Viking BlackPantone Process Black
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WhiteWhite
Western's Spirit Marks
The Western Washington University family of marks, mascot and name are reserved strictly for the use by the Athletic Department, approved university entities and approved licensees.
Publications
The athletic logo should never be used in place of the Western logo, but may be used in addition to the Western logo in selected publications to promote Western spirit.
Advertising
The use of the Western athletics logo, trademarks, mascot or name is prohibited in advertising that promotes non-athletic related activities and entities.
No use of current player's name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.
No references to alcohol, drugs, tobacco, or cannabis related products may be used in conjunction with University marks.
Licensed products
The athletic logo is available to organizations that have a signed trademark license agreement with the university.
For more information, or for special permissions regarding use of Spirit Marks, please contact Steve Brummel (Steve.Brummel@wwu.edu) or Jeff Evans (Jeff.Evans@wwu.edu).
Spirit Marks
Primary Marks
Secondary Marks
Peelables
Word Marks
Youth Mark
Primary Marks
Secondary Marks
Peelables
Word Marks
Youth Mark
Font Marks
Skewed
Skewed
