Athletics Branding and Spirit Marks

General Information

Verbiage

Western Washington University ®

Vikings ™

WWU ™

WWU Vikings ™

Western ™

Western Washington Vikings ™

General Info

Location: Bellingham, WA

Mascot: Vikings

School Nickname: Vikings

Established Date: 1893

Conference: Great Northwest Athletic Conference

Color Palette

Athletics is authorized to use its own color palette for approved spirit marks, uniforms, and promotional materials.

  • Viking Blue
    Pantone 282
  • Viking Light Blue
    Pantone 652
  • Viking Gray
    Pantone Cool Gray 4
  • Viking Black
    Pantone Process Black
  • White
    White

Western's Spirit Marks

The Western Washington University family of marks, mascot and name are reserved strictly for the use by the Athletic Department, approved university entities and approved licensees.

Publications

The athletic logo should never be used in place of the Western logo, but may be used in addition to the Western logo in selected publications to promote Western spirit.

Advertising

The use of the Western athletics logo, trademarks, mascot or name is prohibited in advertising that promotes non-athletic related activities and entities.

No use of current player's name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

No references to alcohol, drugs, tobacco, or cannabis related products may be used in conjunction with University marks.

 

Licensed products

The athletic logo is available to organizations that have a signed trademark license agreement with the university.

For more information, or for special permissions regarding use of Spirit Marks, please contact Steve Brummel (Steve.Brummel@wwu.edu) or Jeff Evans (Jeff.Evans@wwu.edu).

Spirit Marks

Primary Marks

alternate primary mark, with smaller text under the viking ship

Secondary Marks

secondary mark, a viking head with WWU text below

Peelables

viking ship

viking head

Word Marks

WWU in special font

Youth Mark

youth mark, with a young viking

Primary Marks

alternate primary mark, with smaller text under the viking ship

Secondary Marks

secondary mark, a viking head with WWU text below

Peelables

viking ship

viking head

Word Marks

WWU in special font

Youth Mark

youth mark, with a young viking

Font Marks

Skewed

 

skewed version of viking font

Skewed

 

skewed version of viking font